#JordanTrial Exhibit A – My Video Response
Via KenjiSummers.com , my video response to the “Jordan Trial”, a mock trial on the past, present, and future of the Jordan brand made famous by Michael Jordan himself.
Thomas Wilson is a photographer, recovering sneaker addict, and (obvious) sports buff. He brings up some great informed revelations that should assist tremendously in the case of the defense.
Read more after the jump…
My response:
First and foremost, great response Thomas. You raised some great points and presented the facts clearly. Jordan Brand is not based on futurism. That is glaring flaw in the Jordan Brand DNA. It is in disarray in regards to the next 5-10 years. Right now, they are on the cusp of their pinnacle, however this is not a good thing. The decline part of the curve is right around the corner. Remember Rocky V? ‘From a million to one shot he became a true champion of the world.’ Michael Jordan and Rocky are one and the same. The conquered in spite of challenging circumstances. However, Jordan never handed the title down to anyone. Grant Hill? No. Penny Hardaway? No. Kobe Bryant? No.The list will continue. However, will we care? Greed and myopic vision is another downfall. The white athlete in the NBA comment makes sense. There are no white NBA stars. I guess we need to consider our non-U.S. players, however the list still falls short. Soccer may be a great sport for Jordan to enter. The challenge would be to either augment the Jordan Brand logo and identity for individual sports or keep basketball and the ‘flight’ theme consistent. Rebuilding your collection via retro releases is an important insight! They are your ‘babies’, thus they are to be ’seen and not worn’. You may fall into this category unconsciously. The Jordan Brand sneakers that you are collecting are not getting worn out on the asphalt or concrete. They grace the street then make it back home to a dust bag and tooth brush with gentle soap. 23 has come and gone for Jordan Brand. I’m 23. I love my year. But at sometime it is a good decision to move on.
Thanks for the opportunity to provide my input and your response Kenji, i’m interested in hearing others thoughts on this. You guys reading along can give your own thoughts as well as follow developments at Kenji’s site as well as on twitter @KenjiSummers.
