To quote Johnny Cupcakes mastermind and creator Johnny Earle, “Customers like and appreciate the story and work ethic behind my brand. I started this as a joke from the trunk of my beat up ’89 Toyota Camry.”

From these very humble beginnings, Johnny Cupcakes, Inc. has “risen” to a multi-million dollar company in the business of baking up stylish treats for those with a fashion sweet tooth, all without ever being carried in mainstream stores.  This success story is one of epic proportions, while confirming the belief of those out there on the come up that hard work, focus, and dedication to a quality goal can carry you to heights you may not have even imagined you could reach.  Johnny owns three themed stores (two in Massachusetts, one in Los Angeles), where his cupcake motif goes even further than the cupcake and crossbones brand logo.





Each of the Johnny Cupcakes flagship stores comes complete with ranges, ovens, bakery style display cases, and full-size mixers.  This adds to the “baked fresh daily” ideals of the Cupcakes brand.  By keeping his clothing, accessories, and merchandise exclusive, Earle can ensure his brand’s longevity and prestige by enveloping each customer with a personal touch that only Johnny Cupcakes can provide.












Head over to the Johnny Cupcakes website for more on his story, plenty of photos, HD videos, and the online store!