When you bang out a winner, you usually get asked to catch that lightning in a bottle (or can) again. This 2022 design was the result of three other iterations of Y’alloha in different formats needing to be brought under the new brand standards I developed for core packages. Tropical fruits float throughout a crisp and refreshing blonde ale body; meant for patio crushing and daydreaming of getting lei'd.

The biggest problem to solve was creating a visual representation of the name. What brings a Texas vacation and Hawaiian getaway to mind? What icons scream “Aloha” and “howdy” to a customer while ensuring the BuffBrew aesthetic and iconography was prevalent?